How
about getting more
hits on your
web pages?
Until your your web site is found by visitors, it's lost
in internet space, so to speak. So how do go from "lost" to
"found"?
You could try visiting the wonderful web pages designed by K.Font
(shameless
plug) for the Vineyard
Church
- but that probably won't help increase your web page hits!
No,
this
is about Marketing! Advertising! Publicizing! So
where
do you start? Here are some tips to get your creative ideas
flowing
and I've also included some links to several excellent resources
that
you can visit for even more information.
- Submit
your web site to the appropriate
search engines check out
K.Font web site
submission
tips for details
- Put
your URL (that's your web site
address) on EVERYTHING
you can - stationary, business cards, ads, tattoos... well, maybe not
tattoos
- but you get my point. This is ESPECIALLY a must if you are
using
your own domain name for the address!
- Advertise
via regular media -
newspaper ads, magazine
ads, flyers left at businesses, front doors or car windows, posters at
local stores, radio spots or even T.V. and bill boards if you're
ambitious.
- Direct
mail is an option for those who
already mail
information to clients or send out newsletters or monthly
billing.
A simple invitation to visit your new web site can bring lots of new
visitors,
along with other word of mouth referrals.
- Press
Releases & local publicity
are another option.
Contact any magazines that may relate to your site & let them know
your web site is out there. Alert the media (look out Vinita
Journal)
to the latest news - that a new web site has been born & it is
especially
great if you have something to offer local folks that might encourage
the
papers or magazines to write about your web sites arrival. You
may
get a front page story or you may get squat - but there's no cost
involved
except the time it takes to write the information down or make the call.
- Banner
advertising is offered by many
of the search
engines & a ton of other web sites out there - you've seen them,
the
little animated ads that whisk you away to another web site when you
give
them a little click. Just check out the cost since it ranges from
free (when you include their banner on your web page as a trade off for
your banner to be added to theirs) up to mega-bucks (where you pay
through
the nose for your web site ad to be plastered on the busiest sites in
the
world). Depending on where you put your banner and if your site
is
what folks may be interested in visiting - the increased traffic to you
get could be a dead end or a traffic jam. (Warning - Shameless
Plug
Alert - - - - and K.Font Web Designs offers Banner design if you choose
this route I'd be happy to design it for you!)
- Web
Rings or User Nets are a possible
place to list
your site for those who are fairly internet savvy and want to take the
time to list with them. These are fairly new concepts and not as
tried and true as standard search engines.
- Link
Exchanges are the, "you scratch
my back I'll
scratch yours" approach where if you add their link to your web site
they'll
add yours to theirs. Like banners, it all depends on where you
plug
it and what you are plugging.
- Purchased
Links are similar to link
exchanges, but
this time you pay to have your site added to a list of links.
While
this
offers a shot gun approach of ideas to
get found
on the net, the folks you are targeting will help determine the best
way
to go. For more help with marketing strategies, finding magazines
that fit your topic or ideas on generating publicity check out some of
the links below.
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